Overview of a New Tool for Monetization

The Power of Personal Brand

Imagine a person who has a large audience and a good reputation. They do not sell dubious advertising and products, but want to earn money through the power of their name. During their public activities, they have developed a personal brand — a valuable asset comparable in significance to a large company valued at billions of dollars.

For most people, a personal brand is just a set of superficial characteristics of a particular person. But for those who understand its value, it becomes a powerful asset capable of generating significant income in a relatively short period of time.

A New Solution For Monetising Your Personal Brand

Today, most creators and public figures monetize their activities through advertising, partnerships, or launching their own products. These approaches work but often limit the creator — turning a personal brand into a tool for promoting others’ ideas and businesses.

We offer a different format: using your own influence and reputation as the foundation for next-generation digital engagement.

FanToken is a tool that allows creators to build a direct connection with their community. It creates a space where both sides gain value:

• The creator expands their brand ecosystem and opens a new monetization channel.
• The audience gains access to exclusive content, activities, and opportunities unavailable elsewhere.

In short, FanToken is a unique digital asset format that reflects the social and reputational value of a specific individual.

How It Works?
For example: Martin is a public figure with 1,000,000 followers. He decides to issue his own FanToken in a limited quantity, giving holders access to private content, giveaways, and participation in special events. This not only increases Martin’s income but also boosts audience engagement.

The Process of Transitioning to a Public Personal Brand

You’ve probably heard of an Initial Public Offering (IPO) — companies use it to raise funds for further growth. We propose doing something similar, but with your personal brand.

The process of going public with a personal brand is called an Initial FanToken Offering (IFO). A notable example of an IFO is Donald Trump. He didn’t just launch a crypto token; he directly linked it to his name and brand, effectively creating his own FanTokens. According to public sources, the project team earned over $100 million in a very short time, and the token’s market capitalization exceeded $1 billion in less than a day.

If you have a strong personal brand — an audience, trust, influence — this is a good opportunity to launch your own IFO. One of the main advantages is that your fans become participants in your own ecosystem, gaining access to special privileges and content.

Key Differences Between FanToken and Other Cryptocurrencies

1. Link to personality and reputation

FanToken is based on the personal brand of a specific individual whose reputation and actions directly influence the perception and value of the token. The participation of a real person ensures the long-term viability of the project and maintains audience interest. In contrast, other cryptocurrencies typically lack a personalised foundation and reputation component — their value is primarily driven by short-term interest and speculative demand.

2. Issuance and control

FanToken does not involve centralised management of issuance: its creator does not own the tokens and does not have access to the issuance tools. This eliminates the possibility of any market manipulation. Meanwhile, other cryptocurrencies often experience the opposite situation — a significant portion of coins are controlled by their creators, which opens up opportunities to influence the price.

3. Limited supply

The number of FanTokens is severely limited, which contributes to the formation of a shortage and a stable market value. Other cryptocurrencies, on the contrary, are often issued in billions, creating ‘cheap assets’ for quick speculation.

4. Price stability

Thanks to limited issuance and reputational support, FanTokens are most often traded in a range close to or exceeding $1. This contributes to a serious attitude towards these tokens. Other cryptocurrencies often have a value of $0.001 and below, which makes them vulnerable to volatility and manipulation.

5. Long-term interaction model

FanToken offers a concept of supporting a specific individual and their activities, forming the foundation for long-term interaction. Other cryptocurrencies, in contrast, rarely have a sustainable business model and are focused on short-term growth associated with waves of hype.

6. Engagement mechanisms

FanTokens open up additional opportunities, such as participation in voting, access to exclusive content, and much more, which strengthens the connection between the creator and the audience. Other cryptocurrencies do not typically provide such mechanisms for interacting with creators.

7. Long-term community interest

To maintain market stability, a mechanism for the gradual distribution of tokens (lock-up) is being introduced. This prevents sharp sell-offs after trading begins, reduces pressure on prices, and motivates participants to engage in long-term participation. Other cryptocurrencies either lack such mechanisms or implement them poorly, which increases the risk of price collapses immediately after trading begins.

8. Web3-integration

All processes — from issuance to circulation — are implemented through smart contracts, ensuring transparency, decentralisation, and automation. Management can be carried out through DAO, where token holders participate in decision-making without influencing the financial aspects of the project.

Examples of Successful FanToken Implementation:

$TRUMP is a token associated with US President Donald Trump, issued by his team. The price reached $73, and the market capitalisation exceeded $8 billion. ~ $350 million in net revenue (token sales + commissions)

$MELANIA is the official token of the First Lady of the United States and Donald Trump's wife. At its peak, the price was $13, with a capitalisation of over $1 billion. ~ $50 million in net revenue (token sales + commissions)

$DADDY is a token of businessman and influencer Andrew Tate. Its value rose to $0.26, and its market capitalisation exceeded $100 million.

Many FanTokens are also issued by leading sports organisations and clubs. The total market capitalisation of this segment exceeds $300 million, confirming sustained interest in this area. FanTokens are already actively used by such well-known football clubs as Paris Saint-Germain (PSG), Manchester City, Barcelona (over $1 million net revenue, 600,000 tokens sold in under 2 hours at $2 each), Fenerbahçe (500,000 tokens sold in 30 seconds, net revenue over $1.5 million) and others — they offer fans new formats for interaction and engagement through digital assets.